开房车穿越半个中国～看一个电影导演的自救之旅

金戈发表于 2022-6-3 14:37:31

<style type="text/css">html{font-size:375%}</style><link href="https://pic.app.jxapp.cn/static/publish/css/style.css?v=1605251010491" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010491"><div class="preview_article ">     导演唐晓白万万没想到，此刻她会坐在房车里，准备开往湛江码头，然后驱车上船，渡轮到对岸的海南岛。   电影《出拳吧，妈妈》已经上映30天，唐晓白从中山奔向海南继续做路演。此前，她已经行驶了6000多公里路，跑了10座城市。<img src="https://pic.app.jxapp.cn/forum/20220603142515front2_0_25579_FmDZnaTP5hDqvFDGuRMjBdD6Yj2k.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="627" data-qf-origin="forum/20220603142515front2_0_25579_FmDZnaTP5hDqvFDGuRMjBdD6Yj2k.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   5月28日，北京宣布连续7日无新增社会面病例的区，电影院可以按照50%限流开放，全国电影市场正逐渐恢复。过去的一个月，却是唐晓白经历过至暗时刻，恍如隔世的一个月。   在4月30日影片上映前一天，北京受疫情影响，宣布五一期间全市影院暂停电影放映活动。这一通知令她和片方措手不及，电影来不及撤档，如果硬撤，本就不多的宣发费用已经砸下，宣传势能必定受损。<img src="https://pic.app.jxapp.cn/forum/20220603142548front2_0_25579_FkXFcvfEUsZA6bQkFpO7pYHEY6h4.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="1624" data-qf-origin="forum/20220603142548front2_0_25579_FkXFcvfEUsZA6bQkFpO7pYHEY6h4.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   首日票房成绩，是他们预估数字的十分之一，五一档后，影片仅拿200万票房。上海和北京是《出拳吧，妈妈》的宣发重点城市，票仓失守，他们束手无策。   5月5日，唐晓白心想，与其躺平，不如租一辆房车，和四位幕后主创离开北京，踏上房车路演之旅。<img src="https://pic.app.jxapp.cn/forum/20220603142614front2_0_25579_FhOOdXDOeV-JNiwTxyegzeM_blov.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1079" height="1124" data-qf-origin="forum/20220603142614front2_0_25579_FhOOdXDOeV-JNiwTxyegzeM_blov.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   路演计划先从出品这部电影的江苏省去，然后一路向南，从北方的骄阳进入江南的春雨，到最南端的城市，再转往西南和西北，走出一个“V”字型，最后回到江苏大本营。   这是唐晓白能想到的，拯救自己电影的方式。她决定赌一把。    01.出发   “做电影实在太难了，见个观众，搞个观影会都这么难。”前十四天，是他们一行人最困难的日子，尽管从北京低风险地区出来，行程码还是带星，他们曾经在一个关卡被扣过四小时，唐晓白回忆，“那时候的情绪是绝望和不安，觉得这事还能干成吗？”<img src="https://pic.app.jxapp.cn/forum/20220603142848front2_0_25579_Fn5-nJHORad2LevcXWeSgES0pXvA.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="570" data-qf-origin="forum/20220603142848front2_0_25579_Fn5-nJHORad2LevcXWeSgES0pXvA.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   房车路演是她认为最理想的方案，团队人员能压缩到最少，能灵活执行活动范围，相对飞机、火车等交通工具能避免人群聚集，把风险降到最低。   起初同行有另外四人：监制、副导演、直播导演和司机。唐晓白要联络观影会的人，监制要兼任摄影师和路演物料的视频剪辑，副导演要联系影院方负责落地工作，每个人都身兼数职，后来主演赵诗朦也加入房车路演的队伍。<img src="https://pic.app.jxapp.cn/forum/20220603142916front2_0_25579_FnDgSZtIH_lqE_cy576m-dNFi59Y.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="810" data-qf-origin="forum/20220603142916front2_0_25579_FnDgSZtIH_lqE_cy576m-dNFi59Y.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   各地影城都很想做活动，可是能不能有映后活动，能不能接待剧组都要具体协调沟通，“不可测的事情每天都在发生”。   房车路上，唐晓白两次写下心声，坦言电影赔了钱，要背负投资方的压力，也花掉了为儿子留学准备的一部分学费，家里经济出现状况。   “我以前在北京还是过着那种挺小资的生活。为了这个电影，为了这个路演，这么颠簸，这么邋遢。”出行前很匆忙，她顾着备齐物料和设备，无暇准备充足的生活用品，这一去就是一两个月。   唐晓白感慨，“我天天就这几件衣服穿来穿去，出门前还忘了带梳子，前天才有时间冲进商场，买了把梳子。在正常的情况下，你的生活怎么可能变成这个样子？”<img src="https://pic.app.jxapp.cn/forum/20220603143054front2_0_25579_Fsh0-xZ_eKhP94FtC0cRfjP198r1.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="810" data-qf-origin="forum/20220603143054front2_0_25579_Fsh0-xZ_eKhP94FtC0cRfjP198r1.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   02.抵达    第一站是南京，在经历1000多公里的舟车劳顿，一路被盘查、不停做核酸、隔离数天后，唐晓白在5月13日晚，终于见到了第一场路演的观众。   距离出发那天已经过去了一周，距离影片上映已经过去了半个月，等于路演开始时，电影的黄金宣传期已过，这没有熄灭唐晓白面对观众的兴奋和热情。    “我一进到电影院就特别激动，就挺失控的，观众肯定也觉得莫名其妙，说这导演怎么了。”她用八个字形容那晚的心情——感慨万千，终生难忘。<img src="https://pic.app.jxapp.cn/forum/20220603143152front2_0_25579_FoS5LIyQcvLCA_KT1S1krBb9U3Y1.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="810" data-qf-origin="forum/20220603143152front2_0_25579_FoS5LIyQcvLCA_KT1S1krBb9U3Y1.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   房车一路往南开，越到南方，路途越顺。前几天到达深圳，刚好在当地的影片主演田海蓉也加入到路演行列中。唐晓白尤其记得，“在深圳的几个媒体都说，我们都忘了还有路演这回事，说已经很久没写过路演的报道了。”   真正面对面接触观众，唐晓白才体会到，“观众并没有把电影忘记。”各地影城都很欢迎他们，“但是好多影城都问，你们怎么现在才来呢？我就觉得这个问题问的，让我也自问：我们怎么现在才来呢？”<img src="https://pic.app.jxapp.cn/forum/20220603143218front2_0_25579_FoivVMY1mrzJnyRZU8BiduagaXE9.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="608" data-qf-origin="forum/20220603143218front2_0_25579_FoivVMY1mrzJnyRZU8BiduagaXE9.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   这趟计划2万公里的“长征”每天会去往一到两座城市，行程很紧张。因为影片的排片量每天都在急剧下降，他们每到一个城市，都要临时去调电影拷贝。   赶场到影院、映后交流、回到房车内和后方宣传团队熬夜开复盘会，准备下一轮的宣传物料、隔天一大早再发车到下一站，是他们每天不变的流程。   一站一站下来，他们收获了很多支持，也逐渐适应这种艰苦和颠簸，唐晓白说，“我们都开始以苦为乐了”。   03.真相   这次路演，唐晓白想搞清楚一些真相——电影的真相，电影院的真相，观众的真相。   她特别想知道，“像我们这样一个体量的电影，到了很基层的电影院会发生什么？会和观众发生什么样的碰撞？<img src="https://pic.app.jxapp.cn/forum/20220603143339front2_0_25579_FovLZet99J8OZuhcQ72-0dZsIBU_.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="570" data-qf-origin="forum/20220603143339front2_0_25579_FovLZet99J8OZuhcQ72-0dZsIBU_.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   《出拳吧，妈妈》前期宣传点主打女性。首映活动上，谭卓透露为演好拳击手，在拍戏时被对手打断肋骨，这几乎是这部电影在映前有效传播开的唯一话题，也导致不少观众认为这是一部强调女性拳击的体育电影。   到了路演第三站杭州，他们请了一些成熟女性来看电影，因为多数是妈妈，加上周末，她们把孩子都带来了，结果那场观影效果特别好。<img src="https://pic.app.jxapp.cn/forum/20220603143402front2_0_25579_Fo9YlzXCD4jFTvDwFsNzBgES0_vv.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="810" data-qf-origin="forum/20220603143402front2_0_25579_Fo9YlzXCD4jFTvDwFsNzBgES0_vv.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   这部电影能在孩子身上产生如此大的效应，唐晓白很震惊，“以前坐在北京的办公室里，认为自己特别厉害，宣传策略特别精彩，宣传口号特别牛，真正到了基层，没想到小孩会那么喜欢。”   影片上映前疫情的反复不定，使他们迟迟无法开启路演活动。通过房车形式打通各地方，直面观众获取有效反馈，令唐晓白真正触及她急需了解到的电影真相，她也反思，“要早知道，我们最开始的宣传方向就应该修整。之后路演也会增加更多亲子场。”<img src="https://pic.app.jxapp.cn/forum/20220603143426front2_0_25579_FnlI7M12SsgV52lc00OTGvQxhLn6.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="900" height="475" data-qf-origin="forum/20220603143426front2_0_25579_FnlI7M12SsgV52lc00OTGvQxhLn6.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   离开海口后，他们的下一站会回到内陆，会到贵州附近的凯里这样的小城市，只要在省会城市、票仓城市附近够得着的地方，当地影城有邀请，他们都会想尽办法绕过去。   法国导演布列松有句名言，说一部电影要经历三次诞生，最后一次是“被放映在银幕上，像水中的花朵跃然而生。”唐晓白同样明白，她的电影只有拼命抵达影院，透过银幕抵达更多观众，才是重获新生的开始。    04.再出发   亲情+运动题材，有谭卓和田雨组成的明星级主演，加上五一档的档期优势，《出拳吧，妈妈》原本预期票房在1亿左右，对标的是同类型影片《了不起的老爸》取得的市场成绩。<img src="https://pic.app.jxapp.cn/forum/20220603143538front2_0_25579_Fm30YcGVxcAT_AcKL99Vo5g7O3S0.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1080" height="788" data-qf-origin="forum/20220603143538front2_0_25579_Fm30YcGVxcAT_AcKL99Vo5g7O3S0.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   或许有过于乐观的判断，也因为疫情和影院关停，让这些预估都付诸东流。半个月来的努力路演，影片票房从340万增加不到50万，效果甚微。   “过了两星期，就不认为你是一部新片了，排片越到后面下降越厉害。这种错位是没有办法弥补的。”唐晓白很明白，这是市场的残酷现实。<img src="https://pic.app.jxapp.cn/forum/20220603143608front2_0_25579_Fq_G9viZgC3rhrYurZxXTMfimMYG.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="828" height="646" data-qf-origin="forum/20220603143608front2_0_25579_Fq_G9viZgC3rhrYurZxXTMfimMYG.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   从房车出发那刻，她就没有犹豫和后悔，坚定要走这段孤勇者般的征程，唯一遗憾是没有更早想到这个方法，更早上路。   “对票房撬动能起多大作用，我不知道，但我真的觉得需要看到电影人的态度，我不想就这么躺着，就这么等着，或者怨天尤人，抱怨电影院不给排片，抱怨观众不进影院。还是要主动去适应新情况，哪怕它就是一个示范的意义，哪怕就是能展示这种态度。”   翻山越岭、漂洋过海，唐晓白目睹过空空如也的影院，在活动后听到观众为何被电影感动，沿途走来的心境有很大转变，“最开始肯定是想救自己的电影，越到后面，我越觉得都不是在为我自己一部电影做这件事情了。”<img src="https://pic.app.jxapp.cn/forum/20220603143641front2_0_25579_Fhc5v43Orukz3fwzIDDEzA3f0dot.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="1280" height="535" data-qf-origin="forum/20220603143641front2_0_25579_Fhc5v43Orukz3fwzIDDEzA3f0dot.png?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   尽管《出拳吧，妈妈》延长上映到6月29日，截至发稿，票房数字定格在388.7万，排片占比已经不到0.1%。房车路演开启后，电影片方和导演微博发布的每条物料下，留言转发量仅零星几个，电影官方抖音账号粉丝只有一千出头......<img src="https://pic.app.jxapp.cn/forum/20220603143703front2_0_25579_FvahcC5fGDRddrt-ZiwiMvMX-1BC.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" alt="" width="828" height="269" data-qf-origin="forum/20220603143703front2_0_25579_FvahcC5fGDRddrt-ZiwiMvMX-1BC.jpg?watermark/3/image/aHR0cHM6Ly9waWMuYXBwLmp4YXBwLmNuL2FkbWluX0ZwcVJueWlqd1kxWDMxRkhXRVlldFJ6YXNSMUoucG5n/dissolve/100/gravity/SouthEast/dx/10/dy/65/text/QOmHkeaIiA==/fontsize/400/dissolve/100/gravity/SouthEast/fill/I2ZmZmZmZg==/font/5b6u6L2v6ZuF6buR/dx/10/dy/35" />   这部没有流量的院线新片正濒临“消失”，路演行程还有十多天，像是西西弗斯在推石头，像是堂吉诃德冲向风车，荒诞的、不言弃的、理想主义式的，导演唐晓白还在寻找观众。 </div>

真心英雄 发表于 2022-6-3 18:53:46

档期遇上疫情，这个导演够惨的。

金筑凡人 发表于 2022-6-3 23:51:19

祝愿这位导演能自救成功！

胜哥发表于 2022-6-4 00:16:00

点赞点赞

那一瞬间 发表于 2022-6-4 01:17:40

都是疫情闹的

80后老啦 发表于 2022-6-4 01:52:01

点赞点赞

洋芋丝 发表于 2022-6-4 06:30:24

锐锐发表于 2022-6-4 06:36:44

谢谢分享

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贵阳通's Archiver

开房车穿越半个中国～看一个电影导演的自救之旅