杜鹃花海·世界同行——境外资深旅行商在毕节百里杜鹃采风

Rhododendron Flower Sea and World Peer – International Travel Agents Explore Bijie’s Baili Azalea

2025年3月11日至14日，由贵州省文化和旅游厅指导，毕节市文化广电旅游局主办、贵州省旅行社协会主办，贵州省中国青年旅行社有限公司承办的“杜鹃花海·世界同行——毕节百里杜鹃国际社采风活动”在贵州毕节举行。来自香港、澳门、台湾，以及越南、老挝、泰国、马来西亚、新加坡、印度尼西亚等地的数十名境内外资深旅行商前来采风，共同开启毕节旅游的全新篇章，向着国际知名旅游目的地大步迈进。

From March 11 to 14, 2025, the "Rhododendron Flower Sea and World Peer –  Bijie’s Baili Azalea International Travel Agents’ Exploration Campaign" was held in Bijie, Guizhou Province. Co-organized by the Bijie Municipal Bureau of Culture, Radio, Television, and Tourism and the Guizhou Provincial Travel Agency Association, and supported by the Guizhou Provincial Department of Culture and Tourism, the event was executed by Guizhou CYTS Travel Agency Co., Ltd. Dozens of senior travel agents from H ong K ong, Mac ao, Taiwan, and Southeast Asian countries including Vietnam, Laos, Thailand, Malaysia, Singapore, and Indonesia gathered to explore Bijie’s tourism pot ential, marking a significant step toward establishing the region as a globally renowned destination.

此次活动旨在加大毕节旅游的知名度与影响力，提升毕节在国内外旅游市场特别是东南亚国家的影响力和增加入毕旅游人数，响应贵州省全力推进“引客入黔”战略布局。

The campaign aimed to elevate Bijie’s international visibility, strengthen its influence in domestic and foreign tourism markets (especially in Southeast Asia), and attract more visitors, aligning with Guizhou’s strategic initiative to "Bring Tourists to Guizhou."

3月12日，主题为“杜鹃花海·世界同行”的推介会在百里杜鹃景区举行。会上，围绕毕节旅游资源、百里杜鹃旅游，以及“世界的百里杜鹃”系列产品向与会嘉宾作推介，境外旅行商代表、国内旅行商代表围绕支持毕节及百里杜鹃景区旅游合作与发展进行发言。

On March 12, a promotion conference titled "Rhododendron Flower Sea and World Peer" was held at the Baili Azalea. At**dees were introduced to Bijie’s tourism resources, the Baili Azalea scenic area attractions, and the "Baili Azalea of the world" product series.Representatives from overseas and domestic travel agencies made speeches on supporting the tourism cooperation and development of Bijie and the Baili Azalea scenic area.

毕节‌百里杜鹃景区是全国最大的原生杜鹃花景区。绵延125.8平方公里，故称“百里杜鹃”。百里杜鹃花海绵延群山、姹紫嫣红，波澜壮阔，被誉为“世界上最大的天然花园”，享有“地球彩带、世界花园”之美誉。

Bijie’s Baili Azalea scenic area, spanning 125.8 square kilometers, is China’s largest natural rhododendron reserve. Rhododendron sea stretching mountains, colorful, magnificent, have earned it acclaim as the "World’s Largest Natural Garden" and "Earth’s Colorful Ribbon."

期间，境外资深旅行商们还考察了乌江源百里画廊、化屋村、织金古城、织金洞、九洞天等景区，并在百里杜鹃和织金县分别召开推介会和座谈会，围绕如何打造百里杜鹃国际品牌形象，以及世界的百里杜鹃系列产品推广建议开展讨论。

During the campaign, international travel agents also visited scenic spots such as the Wujiang Yuan Baili Gallery, Huawu Village, Zhijin Ancient City, Zhijin Cave, and Jiudongtian scenic area. Promotion conferences and forum were held in the Baili Azalea and Zhijin County to discuss strategies for building the Baili Azalea scenic area global brand and promoting its products.

本次活动的成功举办，标志着毕节与东南亚国际、港澳台地区旅游合作迈出了新步伐。这既是对毕节旅游市场潜力的有力挖掘，也是对国际旅游合作的大力推动。未来，毕节将继续深化与国际旅行商的旅游合作，提升毕节在国际旅游市场的知名度和影响力，为实现旅游业的可持续发展打下坚实基础。

The successful holding of this event marks a new step in Bijie's tourism cooperation with Southeast Asia International and H ong K ong, Mac ao and Taiwan regions. This is not only a strong tap of Bijie's tourism market pot ential, but also a strong promotion of international tourism cooperation. In the future, Bijie will continue to deepen tourism cooperation with international travel agents, enhance the visibility and influence of Bijie in the international tourism market, and lay a solid foundation for the sustainable development of tourism.

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